Place Branding: The Ghent State-of-Mind
What sets us apart from other cities? What makes Ghent ‘Ghentian’?
View Ghent as a free city.
Creativity, individuality and rebellion reign supreme. We like to keep things casual, and we make sure there’s room for everyone to do things their own way. But, in doing so, we don’t lose sight of each other. On the contrary. Here, we take care of one another.
In Ghent, everyone gets to be rebellious.
Here, we’re bold enough to plot our own course.
This brand essence doesn’t just define what Ghent is, today. It’s also something we strive for in the future.
The brand values
This brand essence is defined by 3 core brand values. When starting a new project in Ghent, check out whether it embraces these values. In this way, you can decide for yourself if your idea or project is a good fit for our city and not simply something that could take place in any other city.
Examples from Ghent
Activities or ideas that convey the Ghent brand values are called on-brand. Things like initiatives by citizens, entrepreneurs, or institutions. But also, projects run by the City exclusively or in cooperation with partners.
We can’t find a name for what we do? Easy. We invent one.
Below, you will find a selection of the many examples that showcase the Ghent mentality, divided up by topic.
Want to know more about the Ghentian brand?
Looking for information about how we've build up the brand and how we're using it?
We’d love to help you out!