Positioning Ghent as a ‘brand’ and spreading the word.

Concretely, how can Ghent highlight all it has to offer? The answer is simple: by clearly positioning Ghent as a ‘brand’ and by spreading the word as much as possible! In order to do so, the City of Ghent developed a city marketing strategy.

Discover Ghent – a city with so much to offer, a city of many faces and contrasts. This variety and authenticity are perfectly captured in the logo and branding of the city – ‘Ghent, so much city’.

Through its city marketing strategy, the City also focuses on the following pillars:

  • Knowledge and innovation
  • Culture
  • Urban living (and the urban environment) 
  • The transition to a climate-neutral city
  • A child- and youth-friendly city

Moreover, Ghent likes to be associated with the following values:

  • Authenticity
  • Openness
  • Innovation

City marketing is a means of attracting residents, visitors, businesses, and 'brains' and keeping them in the city.



Read more about: city marketing