Positioning Ghent as a ‘brand’ and spreading the word.
Concretely, how can Ghent highlight all it has to offer? The answer is simple: by clearly positioning Ghent as a ‘brand’ and by spreading the word as much as possible! In order to do so, the City of Ghent developed a city marketing strategy.
Discover Ghent – a city with so much to offer, a city of many faces and contrasts. This variety and authenticity are perfectly captured in the logo and branding of the city – ‘Ghent, so much city’.
Through its city marketing strategy, the City also focuses on the following pillars:
- Knowledge and innovation
- Urban living (and the urban environment)
- The transition to a climate-neutral city
- A child- and youth-friendly city
Moreover, Ghent likes to be associated with the following values:
City marketing is a means of attracting residents, visitors, businesses, and 'brains' and keeping them in the city.
Read more about: city marketing