Ghent aims to profile itself as an attractive and inspiring city through city marketing.
The world is faced with increasing urbanisation. Today, about 72% of the total EU population lives in cities and suburbs. It is expected that this percentage will rise to more than 80% by 2050. Globally, 67% of the world’s population will live in urban areas by 2050. Cities, however different they may be, have a lot in common. They join forces and at the same time, they are competitors. Attractive cities excel; they are aware of their assets and like to highlight them.
Ghent aims to put its assets in the spotlight through its city marketing efforts to make the city more attractive and encourage people to visit or stay, to work, live, study and do business here.
In order to do so, the City of Ghent developed a city marketing strategy.
The city uses plenty of city marketing tools to make this strategy happen.
An important instrument is the City Marketing Fund via which the City of Ghent grants subsidies to the organisers of events and promotional activities with a national or international appeal.